Mass Media and Society MCQ Quiz in मल्याळम - Objective Question with Answer for Mass Media and Society - സൗജന്യ PDF ഡൗൺലോഡ് ചെയ്യുക

Soaps. sit-coms and comics are part of is  Popular culture.

Important Points

Culture refers to the beliefs, customs, values, behaviors, and artifacts shared by a group of people, influencing their way of life and shaping their identity.
Soaps, sitcoms, and comics are commonly associated with popular culture.

• Popular culture refers to cultural products, activities, and entertainment that are widely accessible and enjoyed by the general public.
• It includes elements that are consumed, produced, and shared by a large and diverse audience.
• Soaps (soap operas) are television dramas that typically feature ongoing storylines about the lives and relationships of characters.
• Sitcoms (situation comedies) are television series that present humorous and light-hearted situations centered around a set of characters.
• Comics, on the other hand, refer to visual storytelling mediums such as comic books, graphic novels, and comic strips.
• These forms of entertainment are often designed to appeal to a wide audience and are consumed and enjoyed by people from various backgrounds and demographics.
• They are part of popular culture because they have broad appeal and are consumed by a significant portion of society.

Additional Information

• High-brow culture refers to cultural products and activities that are considered sophisticated or intellectually challenging and are often associated with high art or elite audiences.
• Middle-brow culture typically refers to cultural products that fall between high-brow and low-brow culture, often targeting a middle-class audience.
• Restrictive culture is not a commonly used term in this context and doesn't accurately describe soaps, sitcoms, and comics.

In telecommunication and data transmission, serial communication is the process of sending data one bit at a time, sequentially, over a communication channel or computer bus. This is in contrast to parallel communication, where several bits are sent as a whole, on a link with several parallel channels.

• According to the seven Cs, communication needs to be: clear, concise, concrete, correct, coherent, complete, and courteous. In this article, we look at each of the 7 Cs of Communication, and we'll illustrate each element with both good and bad examples.

• Network communication, or internetworking, defines a set of protocols (that is, rules and standards) that allow application programs to talk with each other without regard to the hardware and operating systems where they are run.
• Network media refers to the communication channels used to interconnect nodes on a computer network.
• Typical examples of network media include copper coaxial cable, copper twisted-pair cables and optical fiber cables used in wired networks, and radio waves used in wireless data communications networks.
• Network media is the actual path over which an electrical signal travels as it moves from one component to another. This chapter describes the common types of network media, including twisted-pair cable, coaxial cable, fiber-optic cable, and wireless.

• Jonathan described Connective Media as Computer Science/Information Systems + social theory awareness. (CS/IS + social theory = building technology to solve social/information/media problems)
• Multimedia is a form of communication that combines different content forms such as text, audio, images, animations, or video into a single presentation, in contrast to traditional mass media, such as printed material or audio recordings. Popular examples of multimedia include video podcasts, audio slideshows, animated shows, and movies.
• In telecommunications networks, a node (Latin nodus, 'knot') is either a redistribution point or a communication endpoint. A physical network node is an electronic device that is attached to a network and is capable of creating, receiving, or transmitting information over a communication channel.

Therefore option 1 is the correct answer.

Mass communication:

• Mass communication (or communications) can be defined as the process of creating, sending, receiving, and analyzing messages to large audiences via verbal and written media.
• It is an expansive field that considers not only how and why a message is created, but the medium through which it is sent.
• Common communication channels in mass communication include television, radio, social media, and print media.
• Examples of mass communication include commercial advertising, public relations, journalism, and political campaigning.
• Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms
• The four functions of mass communications are surveillance, correlation, cultural transmission, and entertainment. In many ways, the four functions of mass communication are still relevant and transferable to contemporary media.

• Surveillance of the environment is a more complex way of saying that a function of mass communications is to tell you about what's happening around the world and deliver that information to you. 
• Surveillance refers to the coverage of a wide range of important topics that impact society.
• It is the first function of mass communication is to serve as the eyes and ears for those seeking information about the world.
• The internet, televisions, and newspapers are the main sources for finding out what's going around you.

• Diffusion of Innovation Theory originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product.
• Publicity is also a way of mass communication. It is not a paid form of mass communication that involves getting favorable responses from buyers by placing commercially significant news in mass media. Publicity comes from reporters, columnists, and journalists. It can be considered as a part of public relations.

Therefore Option 3 is the correct answer. 

Radio and TV are more powerful and successful than the newspaper in communicating socially relevant messages because they can reach even the illiterate masses.

Mass media:

• Communicate with a large number of people
• It is designed to reach the larger part of the society
• For example, TV, radio, newspaper, etc.
• It can be two types, printed media and electronic media.

Printed media:

• Communication is done through printed materials.
• These are found in hard format
• Useful for those who are familiar with the language
• For example, Newspapers, Magazines, Booklets, Brochures, Books, Press releases, Billboards, Handbills, Flyers, Direct Mailers, Newsletters, or periodicals, House magazines
• It is the preferred medium for people who have the time and ability to read.

Electronic media:

• The users need to use an electronic connection to access it.
• This is also called broadcast media.
• Electronic media includes TV, Radio, and new age media
• They can reach even the illiterate masses
• It is a less time consuming and direct method
• Here information can be reached to a wider audience.

Thus it is clear that TV and Radio are electronic media and can reach a wider audience insted of their education and social background. But printed media can reach only those people who can read it.

The correct answer is (3) Mind maps are more focused on brainstorming and organizing ideas, while concept maps are more focused on understanding and explaining concepts.

Key Points 

Mind maps are more focused on brainstorming and organizing ideas, while concept maps are more focused on understanding and explaining concepts.

Mind maps are typically used to generate new ideas and to organize information in a way that is easy to see and understand. They are not as structured as concept maps, and they do not typically use linking words or phrases to describe the relationships between concepts. This makes them more suitable for brainstorming and organizing ideas, but less suitable for understanding and explaining complex topics.

Concept maps, on the other hand, are specifically designed to help learners understand and explain concepts. They use linking words or phrases to describe the relationships between concepts, and they can be used to represent a wide range of relationships, including cause and effect, similarity and difference, and part-whole relationships. This makes them more suitable for studying for exams, preparing for presentations, and understanding complex topics.

Additional InformationMind maps are not more visual than concept maps. Both types of maps can be used to represent information visually, but concept maps are typically more structured and use more linking words or phrases.

Mind maps can be hierarchical or non-linear. They are typically hierarchical when they are used to organize information, but they can also be non-linear when they are used to brainstorm ideas.

Mind maps can be creative, but they are not more creative than concept maps. Both types of maps can be used to express ideas in a creative way, but concept maps are typically more focused on understanding and explaining concepts.

Grapevine communication is defined as communication that occurs in an organization without adhering to a prescribed framework. 

Key Points

• It is an informal and unofficial means of communication within an organization.
• The main challenges of grapevine communication are the following: 
  • The Risk of Distortion
  • An Increase in Misunderstandings
  • Unable to identify the origin of Message
  •  can vary dramatically
  •  no formal mechanisms in place for employees to speak
  • Maintaining secrecy is impossible
  • Difficulty in controlling
• ​Grapevine communication is a practical way to send communications that aren't appropriate for formal channels.
• The sender uses the grapevine method whenever information needs to be used fast.
• Grapevine also speeds up the feedback loop.

Therefore, B, C, and D only is correct options. 

Additional Information

• Grapevine communication can provide useful feedback. 
• The grapevine act as a catalyst for bringing individuals together and making them friends.

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication and entertainment used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public relies on the mass media to get information regarding political issues, social issues, entertainment, and learning.

Mass media has 10 significant purposes are as follows:

• Inform People, Build Public Opinion, Persuade, Circulate Government Policies, Disseminate Health, Culture, and Education Programs, Provide Pleasure and Entertainment, Establish Social Contact and Linkage, Help in Facing Disaster And Calamity, Highlight the Diplomatic Role, Promote Political Ideologies. overall media play a role to enrich our mental and social health.

Mass Media:

• is a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education. The television set has become commonplace in many households, businesses, and institutions. It is a major vehicle for advertising.
• is one of our world's most important means of communication. It shows us information programs, like the news, documentaries, and sports events. One can watch films, listen to interviews and hear the sounds of events that happen far away that enrich our life with ideas and quality of living and thinking.
• can attract audiences of all age groups, literate and illiterate and of all the strata of the society, it has an enormous audience that gets creative ideas and thoughts to work further within a society.
• has been able to influence people living in remote areas of our country. Its outreach has covered several remote villages and tribal pockets and is ushering in an information explosion.
• The growth in both technology and reach in the last three decades has been unbelievably phenomenal. It was basically conceived as a mass medium and a mass educator because of its large population scattered in culturally diverse and remote areas.

Therefore, the mass media-television, radio, books, newspapers, magazines are the primary means by which we are enriched.

Mass Media also entertained people by different means and programmes but the primary means Enriched.

History of Mass communication:

• Mass communication has been defined as "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience.
• The evolution of mass media is an elongated, marked with milestones journey that is still being continued. The evolution of mass media occurred due to the need to pass on a message.
• The earliest form of information for the masses was inscribed on stones, caves, and pillars, there always has been necessary to pass on important information through generations along with spreading it to the masses.

Key Points

• The history of mass communication stretches from prehistoric forms of art and writing, through basic printing technology from around 800AD;
• The invention of Gutenberg’s printing press in 1455
• The first weekly printed newspaper in Antwerp in 1605
• The invention of the Telephone by Alexander Graham Bell in 1876
• The invention of the phonograph by Thomas Alva Edison in 1877
• The world's earliest surviving motion-picture film, showing actual consecutive action is called Roundhay Garden Scene. It's a short film directed by French inventor Louis Le Prince in 1888.
• The invention of the radio by Marconi in 1895
• Television by John Logie Baird in 1925;
• And finally, to the internet (the World Wide Web) by Tim Berners Lee in 1990.

Conclusion:

Mass media and its evolution came into being as one of the direst necessities of mankind that were to stay informed and connected in a way that was beyond the capability of humane physical senses. Modern mass communication bloomed with the printing press and it has not stopped since. According to the timeline, the first newspaper was invented, then film, the radio, television, and finally the internet. Hence, option (2) is correct

Leadership is the process of encouraging and influencing people to direct their efforts towards the achievement of some particular goal(s). In fact, Leadership transforms potential into reality. Leadership is the ultimate act that identifies, develops, and uses the potential that is in an organization and its people.

Types of leadership styles are 

1. Conservative leadership Style:
   • This style makes people cautious, conservative, unwilling to take risks, impersonal in their thinking.
   • These type of leaders operate with a staff of deputized officials and is supported by legal authority based on rational grounds. Their authority rests on the belief in the legality of normative rules and in the light of those who are elevated to authority under such rules to issue commands. Their authority breeds arrogance.
   • Furthermore, the selection and socialization processes induce a bureaucratic personality without a sense of personal identity, little intrinsic interest in work, and uncompromising adherence to rules.
   • "DO AS I SAY" is a type of command which is given in conservative leadership by the officials at a higher level to their subordinate on the basis of rules and regulations.
2. Participative Leadership:
   • Much of the interest in participative leadership derives from the apparently encouraging evidence from research about the introduction of participative systems in an organization.
   • Participation in all its forms has generally been found to generate greater satisfaction among subordinates. 
   • Here leader shares his decision making policy with his subordinates, with the result, subordinates are highly motivated and willing to take more responsibilities.
   • When participative leadership is practiced in a group, each member has the opportunity to gain recognition and a sense of self-worth.
3. The delegating leadership style:
   • It is a leadership style in which a leader of the group assigns projects or assignments to his/her employees and gives them the freedom to do work as per their own.
   • The employee(s) get the right to make all decisions and choices, for which they are solely responsible.
4. Consultative Leadership Style:
   • In this style of leadership, the leader consults other members before arriving at a final decision.
   • Here nothing is imposed on the subordinates.
   • Leaders engage their subordinates in the discussions and problem-solving process.​​