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The strategic issues to which a retailing firm has to respond are:

(a) Location decisions

(b) Brand building decisions

(c) Merchandise mix decisions

(d) Target market selection

Which of the following option is correct?

This question was previously asked in
UGC NET Paper 2: Management 4th Dec 2019 Shift 2
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  1. (a), (b) and (c) only
  2. (a) and (c) only
  3. (a), (b), (c) and (d)
  4. (a), (c) and (d) only

Answer (Detailed Solution Below)

Option 4 : (a), (c) and (d) only
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Detailed Solution

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The correct answer is (A), (C) and (D) only.

Key Points Retailing:

  • Retailing is the distribution process of a retailer getting the goods (either from the manufacturer, wholesaler, or agents) and selling them to the customers for actual use.
  • In simple terms, retailing is the transaction of small quantities of goods between a retailer and the customer where the good is not bought for resale purposes+.

Important Points

  • Retailing firm is an intermediary part of the distribution channel and has no control over Brand building decisions only can control location decisions for the distribution, Merchandise mix decisions, and target market selection decisions for the distribution of the product.
  • The main purpose of a retail firm is to increase sales and earn high profits. So their focus is only on activities that increase sales.
  • The important strategic issues for a retailing firm are location decisions, merchandise mix decision, target market selection etc. 

 

Hence, the correct answer is (A), (C) and (D) only.

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