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Personal selling includes:

This question was previously asked in
UP TGT Commerce 2019 Official Paper
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  1. Oral communication
  2. Face to face interaction
  3. Conversation with customers
  4. All of the above

Answer (Detailed Solution Below)

Option 4 : All of the above
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Detailed Solution

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The correct answer is All of the above.

Key PointsPersonal selling - Personal selling is one-on-one face-to-face sales where the salesperson tries to persuade the customer to purchase a product recommended by the firm.

Important PointsTwo-way conversation -The ideal instrument for selling to individuals is this. Personal selling is an Oral communication & Conversation with customers. Salespeople can collect client feedback and give them the essential information about the company's offer.

Face to face interaction or Personal Attention -  Personal selling is concentrated and is focused on one person, and since publicity and advertising are mass communication instruments, the outcomes will be ineffectual.

Thus, Personal selling includes Oral communication, Face to face interaction & Conversation with customers.

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