Western concepts of communication are based on

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UGC NET Paper 1: Held on 6th Mar 2023 Shift 1
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  1. Collectivism 
  2. Individualism 
  3. Impressionalism 
  4. Absolutism

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Option 2 : Individualism 
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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50 Questions 100 Marks 60 Mins

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Western concepts of communication are often based on individualism, which emphasizes the importance of personal autonomy, self-expression, and individual achievement.

 Key Points

  • In Western culture, communication is viewed as a tool for expressing oneself, making individual choices, and asserting personal interests. Western communication also places a high value on directness, clarity, and assertiveness in communication.
  • As a result, communication in Western societies tends to be more explicit and goal-oriented, and individualistic values are emphasized over collective or communal values.
  • This approach to communication can be contrasted with other cultures, such as those that emphasize collectivism, where communication is viewed more as a means of maintaining social harmony and preserving group relationships.
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